![]() Once your target audience has been identified, the next step is to nurture this audience with communication. The target criteria available to reach a specific target audience includes their location, the company they work in, the industry they work in, their job title, their seniority level, member groups, school, skills, gender and finally, their age. ![]() LinkedIn is the largest professional network in the world, with more than 433 million professionals for marketeers to target. As people identify as professionals on LinkedIn, we can very easily find the decision makers within organizations. As previously discussed, LinkedIn can target with precision and accuracy. To reach your audience, you will need to specify who that audience is.
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